- 608-345-3332
- hupsportsfund@gmail.com
More than a Nonprofit. We’re a Movement! HUP Sports Fund Inc. (short for help us play) is sports philanthropy in action. A youth-led movement empowering kids through play, training, and opportunity, regardless of income. Founded by a 9-year-old athlete with a big heart, HUP is on a mission to make sure no child is left on the sidelines. The cost of youth sports is becoming a national crisis—pricing out the very kids who need it most. We’re here to help change that. We believe in access over exclusivity, effort over income, and giving every kid the chance to compete, grow, and thrive through sport. Let’s build a future where all children can play forward.
At HUP Sports (Help Us Play), we believe every child deserves the chance to experience the joy, discipline, and community of sports—regardless of their family’s income. Our mission is to remove financial barriers to youth sports by providing scholarships, training opportunities, and community-based programs that empower every child to play, grow, and thrive—regardless of their income. We believe that sports build character, discipline, and confidence, and every child deserves the chance to shine on and off the field
Our story began with 9-year-old Myles Pressley, a standout youth track athlete. After a strong season, Myles noticed that several of his fellow competitors—kids who had trained hard and performed well—were unable to attend the Junior Olympics, the culminating event of the season and the Super Bowl of youth track. The reason? Cost. Flights, hotels, entry fees, and gear were simply out of reach.
To a 9-year-old, that didn’t feel right.And honestly, it’s not.
With the support of his parents—Chris (a former NFL player) and Kristin (a former Division 1 athlete and devoted mom)—Myles launched HUP Sports, a family-led movement built on love, faith, and equity.
This isn’t just a nonprofit.
It’s sports philanthropy in action.
As the cost of club sports skyrockets, more and more kids are being left behind—not just in track, but across football, soccer, basketball, cheer, and more. HUP exists to change that.
Through FlickUp Football, pop-up camps, and our national #UNATTACHED track network, we’re creating high-quality, low-barrier entry points for kids to compete and grow. And through our HUP Tokens—sports scholarships that cover gear, training, and travel—we’re making sure no child sits out due to cost. But none of this is possible without raising the funds to make it happen. HUP is a call to action. It’s a rally cry for those who believe that talent shouldn’t be limited by income—and that when you help a child play, you help them grow. Join the movement. #HelpUsPlay #WatchUsRise
At just 8 years old, Myles Pressley witnessed a pivotal moment that would shape his life’s mission. While preparing for the Junior Olympics, he noticed that some of his teammates and fellow competitors couldn’t participate due to financial constraints. Determined to make a difference, Myles, with the unwavering support of his parents, Chris and Kristin Pressley, founded HUP Sports—short for Help Us Play.
Myles’s vision was clear: to ensure that no child is sidelined from sports because of economic barriers. Under his leadership, HUP Sports has grown into a family-driven movement dedicated to providing access to sports for all children, regardless of their financial background. Through initiatives like HUP Tokens, FlickUp Football, and the #UNATTACHED network, the organization offers scholarships, equipment, and community support to young athletes nationwide.
Myles Pressley – Founder and Chief Inspiration Officer
Kristin Pressley- Co-Founder and Executive Director
Chris Pressley- Chief Advocate & Legacy Builder
At HUP Sports, we believe that every child deserves the opportunity to play, grow, and thrive through sports. The HUP Token program embodies this commitment by providing financial assistance to young athletes who face economic barriers. These tokens cover essential needs such as sports equipment, training fees, travel expenses, nutrition, and mental health support. Families can apply by sharing a brief video highlighting the child’s passion for sports, their goals, and the importance of community support. Each HUP Token is thoughtfully allocated: 40% towards equipment and travel, 30% for specialized training, 20% dedicated to mental health and nutrition, and 10% reserved for administrative costs and reinvestment into the program. By contributing to the HUP Token initiative, donors play a pivotal role in leveling the playing field, ensuring that no child is sidelined due to financial constraints. Together, we can nurture talent, foster resilience, and build a legacy of inclusivity in youth sports.
Before HUP, we were struggling to keep our son in sports. The costs were overwhelming, and we felt like his potential was slipping through our fingers. HUP didn’t just help us financially. They restored our hope. They saw something in our child and invested in him when no one else would. That kind of belief changes a kid’s life, and a parent’s.
Your contribution helps provide essential gear, training, and opportunities for young athletes. Every donation fuels our mission to ensure no child is sidelined due to financial constraints.
Ways to Give:
1:One-Time Donation
2:Monthly Supporter
3:Sponsor an Athlete or Team
A HUP Token is more than just a grant—it’s our way of turning hope into action. Each token equals one dollar in support, helping young athletes cover the real costs of playing the sports they love—from equipment and training to travel and team fees.
But here’s what makes it special:
HUP Tokens make support fun and rewarding. They’re part scholarship, part motivation—designed to inspire kids not only to pursue their athletic goals, but also to give back. Whether they earn tokens through community service or apply for financial help, every token is a reminder that someone believes in them.
🟡What Are HUP Tokens?
HUP Tokens are our way of turning support into action.
Each token = $1 toward a young athlete’s journey—whether it’s for equipment, training, travel, or team fees.
But HUP Tokens aren’t just dollars—they’re belief coins 💥. They represent effort, passion, sportsmanship, and community. Whether earned through service or awarded through need-based support, every HUP Token helps a kid get in the game and stay there.
✌️ Two Ways to Receive HUP Tokens
💙 1. Need-Based Token Scholarships
If your family needs a helping hand to cover sports costs, this path is for you.
How to Apply:
✅ Submit a short video of your child sharing their love for sports, goals, and what support would mean to them
✅ Sign the HUP Pledge — a promise to play fair, try hard, and show good sportsmanship
✅ Share a brief overview of your financial situation so we can better understand how to support you
⏱️ Timeline: Most scholarships are approved within 2–10 days
🎯 Important Note:
We do not give direct funds to families.
Here’s how support is provided:
🎟️ Team fees & training costs are paid directly
🛍️ Equipment is purchased and shipped through HUP
🥗 Nutrition support comes through partner vouchers (coming soon!)
🌍 2. Community Service Scholarships
This option is open to any kid—no matter the financial situation—who wants to give back and earn their way.
How It Works:
🧹 Kids earn 10 tokens per hour of verified community service
🏅 After 10 hours, they receive a $100 HUP Token scholarship
👐 Service can be done with our partner nonprofits or independently (just send us proof!)
This route rewards character, leadership, and the power of giving back. 🙌
🚀 Ready to Apply?
Visit the HUP Token Application Portal and get started today.
Whether you’re applying for need-based help or earning it through community service, HUP is here to help you play, grow, and lead.
🏈 FlickUp Flag Football Events
FlickUp Events are fun, fast, and open to everyone! 🎉 These are pickup-style flag football games we’ll promote on Instagram and our website—built for the community, by the community.
💵 As a nonprofit raising funds to help kids play, most events will have a small fee or be donation-based.
🎁 Occasionally, generous sponsors will cover the cost, making the event free to attend—but we’ll still accept donations on-site for anyone who wants to support the mission 💛
Whether you’re playing, watching, or giving—we’re here to help everyone play! 🙌
💸 The Best Part? Your Donation is Tax-Deductible!
That’s right — when you give to HUP Sports Fund, you’re not just changing a kid’s life…
you’re also reducing your tax bill 👏👏
We’re a registered 501(c)(3) nonprofit, which means every donation is tax-deductible to the fullest extent allowed by law. You’ll get a receipt for your gift to use at tax time — a win for you and a huge win for the kids we serve 🏈👟🥇
🧾 Tax benefits + community impact = the ultimate win-win 💥
Absolutely! We’re always looking to expand our reach and bring our programs to new communities. If you’re interested in starting HUP Sports initiatives in your area, please contact us through our website. We’d love to collaborate and provide the necessary support to get started.
We’d love to hear from you! 💬
The best way to get in touch is to fill in the requested information on the website or send us an email at hupsportsfund@gmail.com 📧
Whether you have questions, ideas, or just want to say hi — we’re here for it 🙌
Let’s keep helping kids play forward together! 🏃♂️⚽💛
Built on Play. Backed by Purpose
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